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Fragmented markets marked by diverse cultures, infrastructure gaps, and varying customer behaviours can be challenging terrain for startups. Yet, with the right go-to-market (GTM) strategy, founders can unlock untapped opportunities across these complex ecosystems. This session will explore practical and proven approaches to designing GTM strategies that resonate across multiple market segments, enabling startups to gain traction, build trust, and scale effectively across fragmented African regions.

❯ Meet Lagos's top experts, including Maya Horgan Famodu (Partner & Founder, Ingressive Capital).

❯ What You'll Learn:

  • Understand the unique challenges and opportunities of operating in fragmented markets.
  • Learn how to design adaptive GTM strategies that align with diverse customer needs and local contexts.
  • Discover channel, pricing, and distribution tactics tailored to multi-regional growth.
  • Gain insights into how successful African startups have cracked fragmented markets and scaled.

❯❯ This is a live, interactive online event, so be sure to RSVP at https://fi.co/e/394794/meetup to receive the Zoom URL to join us live!

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