From Problem to Startup: Building What the Market Actually Needs

A founder can have an exciting idea and still be solving the wrong problem. This Founder Institute Lagos recruiting event focuses on problem validation, customer discovery and evidence-led decision-making before founders invest heavily in building a product. Through an expert conversation, founder hotseat and audience Q&A, participants will learn how to test assumptions, understand customer needs and determine whether an idea is worth pursuing.

❯ What You'll Learn:

• How to distinguish an interesting idea from a validated customer problem;
• How to conduct practical customer discovery before building;
• What evidence can validate, change, or stop a startup idea;
• How to identify assumptions that need to be tested;
• How early customer signals can guide product decisions.

❯ Who Should Attend:

• Aspiring founders exploring a startup idea;
• Idea-stage founders testing a problem or opportunity;
• Early-stage startup builders seeking stronger customer evidence;
• Founders preparing to build or refine an early product;
• Anyone who wants to validate an idea before investing heavily in building it.

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❯❯ This is a live, interactive online event, so be sure to RSVP at https://fi.co/e/405339/meetup to receive the Zoom URL to join us live!