From Zero to 1,000 Customers: Go-to-Market Without a Big Brand

Having a product is only the beginning. The next challenge is reaching customers and creating repeatable demand. This Founder Institute Lagos recruiting event explores practical approaches to positioning, customer acquisition, sales and go-to-market execution for early-stage founders who do not yet have a large brand, budget or established distribution.

❯ Guest Speakers include:

• Okang Ashiwel Ochui (Vice President, Growth, Expansion, and Strategy, Ledgeris)

❯ What You'll Learn:

• How to identify the first customer segment worth pursuing
• How to position your product against existing alternatives
• Which channels can realistically generate early customers
• What early sales conversations and objections can teach you
• How to move from a few customers toward repeatable growth

Your Hosts:

• Founder Institute, Lagos

❯ Who Should Attend:

• Aspiring founders thinking about customer acquisition
• Idea-stage founders preparing to launch
• Early-stage founders looking for their first customers
• Founders struggling with positioning, sales, or distribution
• Startup builders who want to develop a repeatable go-to-market strategy

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❯❯ This is a live, interactive online event, so be sure to RSVP at https://fi.co/e/405340/meetup to receive the Zoom URL to join us live!