Discussion - Topic: UX vs. AX

This week's topic: UX vs. AX

Welcome everyone—today we’re diving into a timely and evolving conversation: UX vs. AX.

Most of us are familiar with UX, or user experience—the discipline of designing intuitive, efficient, and even delightful interactions between people and digital products. UX has long focused on clarity, usability, and meeting user needs through thoughtful design.

But as AI becomes embedded in more of the products we build, a new layer is emerging: AX, or agent experience. AX shifts the focus from designing for users to also designing with and for AI agents—systems that can interpret, generate, decide, and even collaborate. It raises new questions: How do we design interactions when the “user” might be an AI? What does usability mean when outcomes are probabilistic? How do we build trust, transparency, and control into AI-driven experiences?

Rather than thinking of UX vs. AX as a competition, it may be more useful to see them as complementary. UX grounds us in human needs; AX challenges us to rethink workflows, interfaces, and responsibilities in a world where humans and AI systems co-create outcomes.

This discussion is about exploring that intersection—where traditional design principles still apply, where they break down, and what new patterns are emerging.

Zoom link will be added about 5 min before the event starts.

Discussion Resources :

Resources will be added a few days before the event to learn about the topic and help drive the discussion.