Digital Marketing and Online Sales: Analytics - Can You Trust Your Data?

• What we'll do:
John Larson will talk about the importance of setting up Analytics correctly, suggest practical tips and tweaks that will give you a better understanding of the data your collecting, and share his collection of resources so that you can make better, profit-generating, marketing decisions.

• What to bring:
You may want to bring your laptop, tablet or cell phone. We usually share presentations slides links (so not necessary to take notes).
Free WiFi is available.

• Important to know:
We must leave the conference room before 8pm.