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This introductory workshop will help participants build the most fundamental skill of a Product Manager, Product Sense, the ability to understand user problems, frame decisions, and design meaningful product outcomes.

Understanding Product Sense

  • What “product sense” really means
  • How great PMs think: insight, intuition & structured reasoning
  • User-centered problem framing

Problem Discovery & Problem Framing

  • Identifying unmet needs vs surface-level requests
  • Crafting strong problem statements
  • First-principles thinking for PMs

Evaluating & Prioritizing Opportunities

  • Characteristics of a good product opportunity
  • Feasibility, viability, user value filters
  • How to back your decision with evidence

KeyTakeAways

  • How to articulate your reasoning
  • Understand the foundations of product sense and customer insight
  • Learn how to identify real problems and not jump to solutions
  • Know how to frame strong user problem statements
  • Apply structured PM thinking to ambiguous product challenges

Exercise 1: Product Breakdown
Exercise 2: Craft a Problem Statement

Critical Thinking
Product Management

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