Customer Centric Value Proposition

Most products don’t fail because of poor execution.
They struggle because the value isn’t clear enough for the customer.
In this Skillathon, we’ll work through how product teams arrive at that clarity.
Starting from a simple problem, we’ll break down:

• who the customer really is
• what they actually care about
• how that translates into a value proposition that makes sense

You’ll see how decisions are made, what gets prioritised, and how different choices shape the final outcome.

This session is useful if you’re:

• exploring product management
• early in your PM journey
• working in marketing, business analysis, or operations and want to think more like a product team

It’s a straightforward, working session — built around how problems are approached and solved.

If you’ve been trying to understand how customer thinking connects to product decisions, this will give you a clear starting point.