LAG Presents - Jo Masraff & Elena Dumitrana

The Power of Intelligent User Journey Mapping

With Jo Masraff & Elena Dumitrana

Creating a better way of living is about transforming everyday behaviours and operational flows. In this session, Jo and Elena will guide us 'beyond the surface' of conventional approaches to sustainability in design, challenging us to see data as the unsung hero that illuminates hidden complexities through comprehensive user journey mapping.

They will show how the right mindset and metrics can help us design products that lead us through a better way of living, and how AI and human-centred design enable scalable, positive behavioural nudges. Join them to discover a holistic approach to design and manage intelligent, data-driven customer and operational journeys, making beneficial choices intuitive and measurable.

Jo Masraff: https://www.linkedin.com/company/piratejo/
Elena Dumitrana: https://www.linkedin.com/in/elenadumitrana

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Networking:

🎉 New Monthly Networking Sessions – Let’s Experiment Together!
Over the next few months, we're trying something new — networking sessionsdesigned to help us connect, collaborate, and spark more conversations within our community.

A while back, Martin sent out a survey to hear what you'd like to see more of, and a clear theme emerged: less time packed with talks, more space for meaningful connections. So we’re taking that feedback to heart.
We’ve been experimenting with different formats — from casual conversation circles to creative collaboration activities — to keep things fresh and engaging. It’s all about exploring what works best for our group.

💡 Got an idea for a fun or meaningful networking activity? Want to facilitate a session? Let us know! We're always looking for new speakers, fresh formats, and bold ideas.

Come join us, share what you’re working on, and meet some awesome people along the way. We’re excited to see where this goes!

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Our venue this month is:
esure Group
The Equinox
19 Cadogan St
Glasgow G2 6QQ

If there are any specific requests from the venue for attendees to be aware of, for example, if ID will be required to access, we will keep you up to date.

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Code of Conduct

Lean Agile Glasgow has a Code of Conduct that attendees must abide by. Please ensure you have familiarized yourself with it before attending.