Startup Growth: Leveraging Jobs Theory to increase your competitiveness

Jobs Theory is a powerful tool to interpret why businesses fail and succeed, and can assist in building competitive strategies for businesses.

This meetup will frame Jobs Theory around how a startup can become more competitive by closely aligning to their customers' intrinsic needs to "make progress".

Jobs Theory, by Prof. Clay Christensen (Harvard), has been developed over the past 20 years and is now a powerful predictive theory for business growth and success. He explains Jobs theory with the McDonalds Milkshake example: https://www.youtube.com/watch?v=QEFAHIulWw4

In this Meetup we will cover:

• What is Jobs Theory?
• Examples on ways to grow your startup
• Interactive Q&A

The content for this presentation is based on Harvard researchers: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan.

There will be a "sales flavour" to this presentation, as most startup founders need to be able to pitch their product.