Vigo Health Design Sprint Story

We are delighted to have Ruth Bailey, CEO of Vigo Health speak on how running a Design Sprint in her healthcare startup helped shape the path of Vigo Health now.

About Vigo Health:
VIGO Health launched in 2021 to offer a new way for people to access fast healthcare for their everyday needs through a combination of strong digital healthcare solutions and cash benefits. Between them, the founders have over 40 years of experience in the health insurance industry. They recognised that there was a need for broad health benefits coupled with excellent service specifically for people that did not have hospital insurance. The VIGO Health solution was developed based on in-depth research to understand the needs of people who had chosen not to have hospital insurance but who want a healthcare solution that is more relevant to their needs.

About Ruth:
A strategic general management professional with over 15 years experience in a combination of start-ups and blue chip organisations. Background in commercial delivery focusing on segmentation strategy, product strategy and management, proposition development, customer experience and customer value management with core competency in developing and implementing strategies that deliver improved revenue and profitability outcomes.