AI + Lean - Building automated content experiments for customer discovery

In this workshop, participants will learn how to integrate AI-driven tools with Lean methodologies to design and execute automated content experiments aimed at customer discovery.
The session will cover the principles of Lean Startup, the role of AI in content creation and optimization, and practical steps to set up automated experiments that generate valuable insights about customer preferences and behaviors.
Participants will leave with a clear understanding of how to use AI to streamline content strategies, accelerate learning cycles, and enhance their ability to discover and engage their target audience effectively.
Thorsten Linz is an accomplished digital strategist with over 20 years of experience in the digital marketing industry. He is CEO of Innovare AI - an AI and automation company; he is also Co-founder of 3Cubed.AI a New York-based AI-first advertising agency. He advises on AI-powered digital transformation solutions, including social media automation, data analytics, and chatbot building. A Singularity University alumnus and Global Ambassador, he mentors startups from Techstars, Google, Seattle Angel Conference and Singularity EP. His key skills include digital strategy, generative AI, process automation, and data analytics. His work and insights have significantly contributed to the fields of technology and digital marketing.