Finding your first paying customers

Do you have a very clear idea of your entire product, platform solution, and your fullGo-to-Market Strategy?
You may or may not have already built a product.
What you don’t have is paying customers. Or you might have a handful of customers, but they have different requirements. This is a challenge that most early-stage founders face.
A large proportion of potentially great founders fail, because they’ve failed to identify a niche customer segment to start with.
In this presentation we’ll cover:
What Product-Market Fit really means – and why it should be your core goal to reach It.
The journey to get to Product-Market Fit by starting with a niche customer segment.
How to identify the best potential niche customer segment to start with – from your entire Go-to-Market Strategy.
How to use User Research interviews to validate if you have Problem-Market Fit.
Where you have found a niche customer segment, who have a ‘pants-on-fire’ problem – who are looking to pull a solution from you.
What this means for your first product.
About me
Sarah Bell is a co-founder and Startup Building Adviser at LeapSheep – who have a vision to flip the 95% startup failure rate using their Startup Builder solution. Startup Builder comprises the education and software to coach founders to find their first customers and get to Product-Market Fit.
Startup Builder has been developed and refined with 100s of founders and is expanding its tribe of fans and advocates. Startups who’ve worked with LeapSheep have 10 x the capital raising and success rates across the industry.