What we're about

Austin Lean Startup Circle is your local community to learn together and apply the best Lean Startup tips, tricks and tools. As a member group of the LARGEST and FASTEST growing lean startup circle in the world, we’ve helped thousands of founders avoid mistakes that cost time and money to build a sustainable, thriving business. 👊👊👊

Our FREE hands-on workshops help first-time or struggling founders validate key business assumptions so you achieve Market Validation within 6-12 weeks 🚀 - instead of 9 months or more it takes most founders on your own - while gaining entrepreneurial skills that last a lifetime, based on the best insights from Silicon Valley.

Our upcoming events can be found here: https://www.meetup.com/leanATX/events/

For new members actively working on their own startup or trying to figure out the best way to get started, you should apply to the LeanMastery Startup Incubator.

Unlike other incubators or accelerators that are only interested in you pitching to investors 🤔, we help you build key business functions that turn up revenue.

We do this by providing you unlimited access to our 😎 ORIGINAL tools, guides, resources and EXPERTS. This is NOT a mash-up of online tools or free Udemy courses that you can find on your own AND this is NOT a roulette wheel of random mentors that you speed date during office hours. Instead, you get personal, direct access to dedicated experts 😘 without giving up equity.

Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t.

🥳 You can apply to the LeanMastery Startup Incubator by clicking here: https://www.leanmastery.co/application

The Lean Startup is a trademark and service mark owned by Eric Ries.

Upcoming events (5)

Why are channels essential to entrepreneurs finding new customers efficiently?

Have you wondered why successful startups continually work on identifying how to engage their customers through the most efficient channels? No matter how awesome your startup idea is … without knowing how to easily reach your customers, your startup will waste time and money attempting to cut through competitors’ noise attempting to reach your target customer and promote your product or service. If you’re attracting less than 10 sales leads per quarter for your product or service, this workshop will explore why developing a channel and simplifying your marketing message will increase your qualified sales leads by 300% within 90 days. During this 🔥 workshop, we’ll: • Learn why finding new customers consistently is essential for your startup to be successful. • Understand why startups identify channels to reach new customers before building a product. • Explore why using self-evident language is essential to describe the problem that helps you reach new customer. • Learn why you should measure the effectiveness of your message across various channels. • Examine how to know if your channel has been validated. 😎 TOPIC: Understanding what comprises the channel you’ll use to regularly reach your customers 🤔 ESSENTIAL QUESTION: Why do experienced entrepreneurs prioritize identifying and engaging their customer channel? 🥳 WORKSHOP OBJECTIVE: Discuss why experienced founders focus on determining how to reach their early adopters and identify what comprises an effective message to activate your customer prospects. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, July 9th at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

Why are product sales funnels and pricing based on the value delivered?

Wish you could price your startup’s product or service based on the value delivered, instead of the cost to produce it? Customer’s perception of the value your solution provides when addressing their compelling problem is essential in determining your solution price. The key is understanding how to determine the value delivered. If customers consistently indicate your price is too high, this workshop will explore why you should validate pricing BEFORE building your product or service as well as how to delight your customers by understanding whether your solution delivers the value promised. During this 🔥 workshop, we’ll: • Learn why the price your customer is willing to pay to solve their problem correlates to value rather than cost. • Discuss why it’s essential to determine value pricing and the effect on building the right product. • Explore why understanding the Buyer’s Journey is key to designing a sales funnel. • Understand why testing different price points is essential to accelerating sales. 😎 TOPIC: Understanding the price your customers are willing to pay for your solution 🤔 ESSENTIAL QUESTION: Why do accomplished founders price their products or services based on the value delivered? 🥳 WORKSHOP OBJECTIVE: Examine why proven entrepreneurs devote significant attention to value delivery when building their product or service and discuss why the value your customers place on solving their problem is correlated to the price they are willing to pay for your solution. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, July 16th at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

Why are successful products designed to be 10X better than competitors?

Uncertain which features you should focus on when building your product or service? Often as a founders, your ambition gets ahead of what you need to build your product or service. As you work through various designs and feature sets, your core focus should be on how your solution delivers value by specifically addressing the basic problem your customer wants solved. New feature or functionality should only be added in support of solving your customer’s compelling problem. If you’ve struggled to determine the scope for your product or service, this workshop will explore why you should prioritize those features that maximize value delivery for your customers while solving their problem 10X better than their current solutions. During this 🔥 workshop, we’ll: • Understand why only the features that solve your customers problem should be implemented. • Learn why your product needs to provide 10X value over existing alternatives. • Explore the 5 methods for creating a competitive advantage and how that prevents competitors from copying your solution. • Discuss why customers make purchase decisions based on emotions. • Identify 3 reasons why customers share products that they love with others. • Examine how to know if you’re delivering value to your customer. 😎 TOPIC: Understanding the value your solution delivers compared to existing alternatives 🤔 ESSENTIAL QUESTION: Why do experienced entrepreneurs focus on delivering a solution that is 10X better than any existing alternative before adding extra features or functions? 🥳 WORKSHOP OBJECTIVE: Identify the steps accomplished entrepreneurs take to ensure that their product or service delivers value 10X better than competing solutions and discuss how you can measure whether your customer’s satisfaction with your solution will lead to product adoption, repeated use and telling others about it. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, July 23rd at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

Why do well-funded startups with proven products struggle to successfully scale?

Can you imagine raising millions in investments to only fail at being able to scale your startup’s growth? Remarkably, this happens more often than most entrepreneurs realize and it’s largely due to founders skipping past how they’ll be able sustainably grow their business operations and product or service R&D. Your startup’s ability to reduce the time, then cost, it takes to generate leads, sales and deliver your solution is essential to staying ahead of competitors. If you’ve lost customers due to unmanaged growth, this lesson will teach you why you should begin to build a sustainable business with clear metrics before you scale. During this 🔥 workshop, we’ll: • Understand why it’s essential to plan for growth before scaling your startup. • Learn which the key activities should be the focus of the executive team when planning for growth. • Learn the 3 key checkpoints that help founders validate they are ready to scale their business while avoiding premature scaling. • Understand why measuring key activities using Key Performance Indicators (KPIs) is essential for scaling. • Discover the value of goal setting using KPIs to focus and align the organization towards delivering growth. • Examine the value of optimizing and innovating on each key activity to create new business opportunities. 😎 TOPIC: Understanding the scale strategies that will keep your startup ahead of the competition 🤔 ESSENTIAL QUESTION: Why do successful founders incorporate regular growth planning throughout each startup development phase? 🥳 WORKSHOP OBJECTIVE: Discover the steps successful entrepreneurs use to identify their unique key business activities and metrics that help them drive growth. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, July 30th at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

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