What we're about
Lean Content was inspired by the Lean Startup movement: just like startups can have huge impact in spite of limited resources, we felt content marketing shouldn't be just for big companies with big budgets capable of creating of drowning their audience in a lot of content.
Lean Content is content marketing "for the rest of us": content strategies with high impact, strong focus, no waste and that you can implement with limited resources.
With our friends from other content platforms but also content strategy influencers, we've put together a Lean Content framework (http://www.slideshare.net/Scoopit/why-the-lean-is-the-future-of-content-marketing) to make this very concrete. We're also curating ideas around #leancontent here: http://leancontent.scoop.it .
This group is about sharing best Lean Content practices with an awesome community of content optimizers.