Name: Patterns of Digital Strategy using Wardley Maps: The Disintermediation Use Case
Start: 2026-01-09T12:00:00Z
End: 2026-01-09T13:00:00Z

**Digital changed everything, but strategy hasn’t kept up.**

This year-long series dives into the strategic patterns shaping modern Services and Tech — starting with **disintermediation**, where organisations cut out legacy players and collapse value chains to reshape entire markets.

In this first session, we’ll use **Wardley Maps** (no prior experience required) to:

* Break down one of Digital’s most common patterns: **the Disintermediation play**
* Map the pattern visually to show how Wardley Maps cut through complexity and reveal real strategic options
* Learn through practical, grounded examples — not theory — to build confidence in modern strategic thinking
* Assess where your organisation may be vulnerable to disruption, and where you might be able to disrupt others
* Strengthen your strategic leadership — whether you’re in the C-suite, a business function, tech, or product

Expect an interactive, hands-on session with live mapping and real cases. You’ll walk away with a clear understanding of the disintermediation pattern, a working grasp of Wardley Maps, and a sharper strategic lens you can apply immediately.

This session also lays the foundation for the full series, where we’ll delve into patterns such as absolute convenience, adjacent moves, intelligence advantage (data and AI), and utility-scale consolidation. More sessions will be announced soon.

Philippe Guenet - Henko

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**Philippe is an entrepreneur and transformation coach with 30 years of experience leading and enabling Digital change. He works with CEOs, executives, and technology leaders to build alignment, capability, and strategic clarity in organisations navigating complex transformation.**

With a background spanning consulting, executive leadership, and eight years as an independent advisor, **Philippe helps businesses shift from dependency on external expertise to developing their own internal resilience and continuous-improvement culture**. His coaching combines systems thinking, Lean principles, and modern strategy practices to help teams think clearly, act decisively, and deliver sustainable impact.

An early adopter of **Wardley Mapping**, Philippe has used mapping for over a decade to guide strategic conversations, expose organisational blind spots, and help teams understand the evolving landscape they operate in. He regularly teaches leaders how to apply mapping to product, technology, and organisational decisions.

Philippe is also the founder and community lead of the **LeanTech Circles**, bringing together practitioners and leaders exploring the intersection of Lean, Digital, and modern strategy.

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Patterns of Digital Strategy using Wardley Maps: The Disintermediation Use Case

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