"Lead Magnets": Getting More Prospects on Your Email List
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[Note: this is the early bird €5 offer. Only available to those who RSVP & pay online. Price doubles 2 weeks before the event]
"Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer."
This definition by the very well known DigitalMarketer.com tells you a few things:
- You've been doing it all wrong :) Prospects won't just "sign up for your newsletter" unless you offer them an indispensable, irresistible, immediately downloadable offer.
- You can increase your email list by... 1000%, even 10000% if you create just 1 or a few Lead Magnets (this takes 30 minutes!!!).
- And the more specific the Lead Magnet, the more prospects you can acquire within that Niche.
