Innovation and intellectual property

🙌 Join us
for an insightful session on innovation and intellectual property (IP) — a key driver of value for companies in competitive markets. We’ll explore how to structure and leverage intangible assets, build an effective patent strategy, and unlock licensing opportunities. As designers, there might be moments when the functionality we design might be relevant to protect.

❤️ Fruit, cookies, and candy – this time, please eat beforehand. ❤️

🎙️ Speaker
Per is specialised in people management, mainly within innovation and IP. He has developed the |Reveal innovation process, helping companies generating break-through new ideas. Per Folkeson - LinkedIn

🧭 What to Expect
An overview of IP and intangible assets, the “IP Cake Model,” key IP types, and the patent process from idea to international filing. Per's talk includes strategies for protection and monetisation through licensing and revenue models.

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✅ Why It Matters
As designers, there might be moments when the functionality we design might be relevant to protect. Ask for help. The legal work is not our task, but knowledge worth to have, to be able to speak with lawyers.
From a company perspective: Whether you’re a small- to mid-sized enterprise or part of a larger group, understanding and controlling your intangible, assets can secure your competitive edge, support product lifecycle decisions, and open up new revenue streams through licensing.

✨ Thank you so much Visual Arena for hosting us 🙌✨

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📋 Agenda
17:30 - 18:00 - mingle, coffee, water, fruit, cookies and candy
18:00 - 19:00 - talk and discussions
19:00 - ~20.00 - more mingle

📸 Photography
Feel free to take photos of speakers and slides, but please ask before photographing other participants, and always get consent before sharing anything publicly.

🎥 Recording
We don’t plan to record the event.