Why Founders Should Care About Branding

Why the thing you're probably not worried about is the most important part of your startup? This session focuses on understanding the power a brand can bring to a business and the impact it can have on a team. Join us at this live webinar and get practical tools to map out your creative strategy. Through a series of examples and case studies, our guest speaker, creative strategist Ana Pessanh, will invite attendees to consider their own branding decisions.

❯ What You'll Learn:

• Where should startups begin
• The basics of building a brand
• What a successful brand looks like

❯ Featured Speaker

• Ana Pessanha - Head of Brand Voice & Creative Strategy at VMLY&R Branding: Ana is a bilingual creative strategist and copywriter with a multicultural perspective earned from growing up, living, and working between Luxembourg, London, and Lisbon. She has been helping brands find their special something for over 7 years. Currently, Ana leads the Brand Voice department at VMLY&R Branding and serves as a branding consultant for Vogal.

Additional Resources:
Discover more Startup Events, find Startup Hiring Resources, or visit our Insights Blog for more startup tips.

❯❯ This is a live, interactive online event, so be sure to RSVP at https://fi.co/startupwebinar/16635 to receive the Zoom URL to join us live!