LiveChat Product Talk #1: Product analytics

Here we go! Our first LiveChat Product Talk will cover all things product analytics, including:

• why analytics is such an important part of product work,
• how to collect quantitative and qualitative data,
• how to use the data to make product decisions,
• when to trust your gut and when to trust the data,
• how to push analytical mindset across the organization,
• product recommendations for product analytics.

=== Agenda ===

1. [18:00 – 18:30] Registration
2. [18:30 – 20:00] Discussion panel with the following guests:

• Piotr Makowski (Product Analytics Owner @ DocPlanner / ZnanyLekarz.pl): https://www.linkedin.com/in/piotr-makowski-16846979/
• Marcin Langowski (General Manager @ Brainly): https://www.linkedin.com/in/marcinlangowski/
• Jakub Firuta (Data Analyst @ LiveChat): https://www.linkedin.com/in/jakubfiruta/

3. [from ~20:00] Networking

=== Meet the panelists ===

Piotr Makowski @ DocPlanner
"At Docplanner, my responsibility is for product decision making. I implement and maintain tracking tools, ensure good science of our experiments, challenge results and conclusions. I believe anything can be measured, but it's not always worth it."

Marcin Langowski @ Brainly
"More than 15 years experience in building strategy and executing results. I have been running transactional and profitable subscription-based products as well as B2B services. Data driven decision maker with executive skills in GEM - growth, engagement and monetization. Currently in charge of Product in Brainly, as VP Product."

Jakub Firuta @ LiveChat
"I've been working with data at LiveChat for the last couple of years. We use data to understand what works best for our customers and how to build a better product.

Some of the things we did with data include: reports and white papers on industry trends, A/B-tested sets of automatic greetings that helped our customers get more value out of LiveChat, drill-downs of customer segments to discover why some users are more successful than others."

=== General info ===

LiveChat Product Talk is our initiative made with passion for product development and diverse professional experiences - all events are in English. We transformed our idea into the panel discussion to share practical knowledge and activate both our great guests and all participants.

Feel free to ask at least one question during the event, related to the topic.

Before the event: we strongly recommend preparing a short list of questions related to the panel's topic to support our idea and start a discussion.

See you!