How to Use Your Ad Spend Wisely

### Paid ads can be powerful, but only if you know where to put your money. In this workshop we’ll break down the basics of paid advertising in a simple, practical way, so you understand how to spend smarter, avoid common mistakes, and get more visibility without wasting budget.

This session is designed for founders, creators, and small business owners who want to increase visibility and reach through paid channels.

What we’ll cover
✨ How paid ads actually work
A clear overview of major platforms and how ad systems are structured
🎯 Choosing the right platforms for visibility
Where to spend your money depending on your goals, from social platforms to search and emerging channels
🤖 Using AI recommendations wisely
How ad platforms and AI suggest where to spend, what to trust, and what to question
💰 Budgeting and ad spend fundamentals
How much to spend, how to test, and how to avoid burning budget too fast
📣 Creating ads that perform
Messaging and visuals that attract attention without feeling spammy
📊 Understanding results and optimisation basics
Reading key metrics so you know what to improve and when to stop an ad

You’ll walk away with
Clarity on where to spend money for visibility
A practical framework for testing paid ads
Confidence using AI and platform recommendations
Better control over your ad budget

Format
One hour, beginner friendly and interactive. Bring a laptop if you want to follow along, or just come ready to learn and ask questions.

🗓Date: Tuesday, 10 March
​🕔Time: 530PM - 630PM
​📍Venue: Villa Puri Angsa
​🥧Entry: FREE