London Atlassian Community Events

Product Managers are constantly balancing customer insight, commercial pressure, stakeholder expectations, and delivery constraints when deciding what to build next.

This session is aimed specifically at Product Managers who want a practical, defensible approach to prioritisation in Jira — one that reflects how prioritisation actually happens in sales-influenced organisations, not just in theory.

We’ll start with DUCE, a prioritisation approach I’ve developed that places greater emphasis on sales insight, deal value, and customer urgency, while still maintaining structure and consistency in decision-making. We’ll explore why I developed the system and how it makes sense in revenue-driven environments, and how DUCE helps bridge the gap between PM and Sales without handing the roadmap over to Sales.

From there, we’ll introduce the RICE framework (Reach, Impact, Confidence, Effort) as a more formal quantitative model. We’ll compare DUCE and RICE side-by-side, looking at the strengths and limitations of each and when one approach may be more appropriate than the other.

You’ll then see how to implement RICE directly in Jira, using custom fields and calculations to embed prioritisation into your backlog in a way that’s transparent, repeatable, and easy to explain to stakeholders.

By the end of the session, Product Managers will:

Understand how to apply DUCE to prioritisation in sales-influenced product environments

See how RICE complements (and contrasts with) DUCE as a quantitative framework

Learn how to operationalise prioritisation frameworks inside Jira

Be better equipped to justify roadmap decisions with both qualitative insight and quantitative evidence

If you’re a Product Manager using Jira and regularly navigating competing priorities from customers, sales, and leadership, this session will give you practical tools you can take straight back to your backlog.

This is a hybrid event. Join the event virtually at https://ace.atlassian.com/events/details/atlassian-london-presents-prioritization-in-jira-balancing-qualitative-insight-with-quantitative-scoring/
or in person at

Adaptavist - 28 Scrutton Street Greater London, EC2A 4RP

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Agenda

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Speaker

Bruce Cullen - Rimo3 (Director of Products & Community)

I'm part of the London Atlassian Community Event team and currently serve as Director of Products and Community at Rimo3, where we're making endpoint management a breeze with Workspace360, a comprehensive suite of tools covering app packaging, testing, patching, alongside dashboards and more. I'm also a proud father of two wonderful kids, love to cycle, run and whisky.
I rely on Jira and…

Hosted By

Stuart Capel, Head of Technical Delivery

Head of Technical Delivery at TiPJAR / Atlassian Community Leader / PMP

Jay O., Service Desk Manager

Bruce Cullen, Director of Products

I am Director of Products and Community at Rimo3, driving product & marketing strategy and go to market for our Workspace360 suite of tools making endpoint management a breeze. In past lives I have been a Director of Products building dashboarding software, x2 founder of companies in integrations and reporting and before then I worked as a delivery manager, running multiple projects in parallel and delivering software projects in teams of up to 500 engineers spanning the globe

Abigail Adewoyin, Technical Application Specialist

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Global Partner

Atlassian (http://atlassian.com)
Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality.

For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries.

Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-london-presents-prioritization-in-jira-balancing-qualitative-insight-with-quantitative-scoring/.