How Atlassian runs marketing with Jira and Confluence

Jira and Confluence are prominent within software engineering teams, but Marketing teams have been more reluctant. Find out how Atlassian uses Jira and Confluence alongside Loom within Atlassian for everything from day-to-day tasks to large-scale product launches, and find out how Confluence can be game-changing for streamlining how your marketing team collaborates and organizes around milestones.

This is a hybrid event. Join the event virtually at https://ace.atlassian.com/events/details/atlassian-london-presents-how-atlassian-runs-marketing-with-jira-and-confluence/
or in person at

Adaptavist - 28 Scrutton Street Greater London, EC2A 4RP

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Agenda

6:00 PM: Welcome and drinks

Get yourself a drink and a seat before our sessions kick off at 6.30. Note Live streaming begins at 6.30

6:30 PM: How Atlassian runs marketing with Jira and Confluence

From day-to-day marketing tasks to major product launches, Abby (Product Marketer) and Caitlin (Program Manager, GTM) will provide an in-depth view into how marketing runs at Atlassian. Designed to be highly practical (maybe even a little fun?!), this session is perfect for marketing teams of any size looking to improve the way you run your projects

7:30 PM: Unlock Marketing Potential with Confluence

Can Confluence be a game-changer for marketing teams? Absolutely. This session will dive into how Confluence can be leveraged as an effective marketing toolkit, helping you keep campaigns on track, align your team, and share ideas seamlessly. We’ll discuss ways to organize campaign milestones, streamline approvals, share assets and manage your content - all within Confluence.

Discover practical tips on using calendars for content timelines, crafting custom diagrams for campaign ideation, and centralizing your feedback to build a cohesive marketing workflow. Join us to explore how Capable for Confluence can help your team collaborate more effectively, boost creativity, and drive campaign success.

8:00 PM: Pizza and Beer

Meet your Atlassian community and our speakers over pizza and beer

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Speakers

Abby Stiris - Atlassian (Product Marketing Manager, Jira Work Management)

With a background in product marketing across industries, Abby is passionate about connecting every team to the customer experience. Find her with a mug of tea asking questions, crafting Jira Work Management content, and searching for the world's best pun.

Caitlin Ewald - Atlassian (Atlassian Program Management Team Lead)

Caitlin has been a Senior Marketing Program Manager at Atlassian for the last 3 years, supporting GTM initiatives for the Jira marketing team. She previously spent over 10 years in the Digital Advertising Agency world and has been called a digital project manager, scrum master, PMO lead, portfolio manager, and team fixer.
In her ongoing quest to streamline processes, she’s configured cou…

Jack Graves - Capable (Founder)

Hosted By

Stuart Capel, Head of Technical Delivery

Head of Technical Delivery at TiPJAR / Atlassian Community Leader / PMP

Jay Ollivierre, Service Desk Manager

Arshiya Sultana, Global Agile Coach

Bruce Cullen, Director of Products

I am Director of Products at SquaredUp, driving product strategy and go to market for our dashboarding products., a series of events for the Microsoft Monitoring community (scomathon.com), and am a founding member of Cookdown (connecting Microsoft monitoring tools to ServiceNow & alert tuning). In past lives I was a Senior Delivery Manager, running multiple projects in parallel and delivering software projects in teams of up to 500 engineers spanning the globe

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Global Partner

Atlassian (http://atlassian.com)
Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality.

For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries.

Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-london-presents-how-atlassian-runs-marketing-with-jira-and-confluence/.