Behavioural boozeonomics, with the London Behavioural Economics Network
Details
Hi-De-Hi! It's been holiday season – and now we're all back in London and refreshed, right? (Not all of us! – ed). So it's timely we get to hear how Irrational Agency's Leigh Caldwell helped Holiday Inn work out what guests wanted, and would pay more for, using implicit association tests
• In this case study, we'll see how they worked out what really matters to hotel guests – both the conscious material factors, and the unconscious emotions and heuristics – using a test group of 30,000 guests from around the world. The outcomes are now a core of Holiday Inn's brand strategy for the next 5 years, across 4,500 hotels, worldwide. Gosh.
The reception desk is open from 6:30pm (talk at 7:30pm as per).
And, if you bring a pillow I'll give you a chocolate to put on it!*
*I might not
---
Come join us in central London at 'The Comedy Pub (http://maps.google.com/maps?q=51.51019287109375,-0.1321669965982437)' near Piccadilly Circus. Hear about all thelatest practical applications of behavioural science with our monthly '10 minute talks', kick back with a drink, and swap stories with fellow behavioural science enthusiasts.
What is LBEN? London Behavioural Economics Network is an informal network for anyone living in, working in, visiting, or just passing through London UK, who is interested in behavioural science (behavioural economics, decision theory, psychology, neuromarketing, etc). Professionals, academics, policy makers, general enthusiasts all welcome - we have many communications, marketing, and research specialists, among many others.
Once per month we meet up in person for Behavioural Boozenomics.
Where do we meet? At the Comedy Pub on Oxendon Street. http://www.londondrum.com/pubs/?r=10005697 We have the bottom floor (down the flight of stairs at the pub entrance), with all the mod cons you'd expect (inc. beer on tap).
When do we meet? Every second Monday of the month. Put it in your calendar!
LBEN meetups (aka Behavioural Boozenomics) is the place to be for great networking with practitioners, academics, and clients to meet and chat about all aspects of cognitive-behavioural communications – and it's in a central London location.
Feel free to drop by for a bit, or stay for a while. It’s a very friendly bunch, and all are welcome! And do bring buddies you think may enjoy it.