How to Tell a Clear Story with Data

Tom provides a framework that analysts can use to help structure their analytical findings into more of a story/coherent format so that it has a bigger impact. He will then also talk through a real-life example for each pillar of the framework.

This is a short 20 minute talk followed by 5-10 minutes of Q&A.

Tom is a Senior Commercial Analytics Manager with a background in turning data into commercially useful insight. He also speaks regularly through Toastmasters and is particularly interested in helping analysts communicate complex ideas more simply and effectively.