An Ecommerce Masterclass: How to Utilise Email & PPC to Increase Sales

ABOUT THE EVENT
This ecommerce focused event is perfect for ecommerce owners, managers and marketers who are keen to grow their ecommerce business. You’ll hear from experts in email marketing, PPC and Google Shopping giving you actionable insights to implement into your own online store.

Learn how email marketing can help grow your ecommerce business by learning the techniques utilised by leading ecommerce brands to engage with their customers. Alongside this you’ll take away knowledge to reduce your Google advertising spend and boost Google Shopping performance. The event will be followed by pizza and drinks.

Date & Time: 13th September, 6.00pm-7.30pm
Location: Dotmailer, No.1 London Bridge, London, SE1 9BG
Getting to the Venue: The closest station is London Bridge and you can get directions here: https://www.google.co.uk/maps/place/1+London+Bridge/@51.5065165,-0.0870196,499m/data=!3m2!1e3!4b1!4m2!3m1!1s0x48760350da7fb751:0xfcffd265fa233b7d

IMPORTANT: Please also register on eventbrite here: https://www.eventbrite.com/e/an-ecommerce-masterclass-how-to-utilise-email-ppc-to-increase-sales-tickets-49425447845

SPEAKERS
Dotmailer – Hitting the Mark
Each year we evaluate the customer experience and email marketing efforts of 100 global brands and this year’s report is our biggest and best yet! Gain insight into the winning tactics practiced by leading eCommerce brands and learn from those common pitfalls you’ll do best to avoid. We’ll advise serious marketers like you with unmissable tip and tricks – proven to revive your customer experience and give your email programs a boost.

Justin Deaville - What’s New in PPC and Google Shopping?
Justin Deaville has more than 20 years marketing experience and regularly speaks about PPC, recently giving talks at both Google and Bing’s offices. Justin will be covering:

• The latest trends – and why advertising is more competitive than ever
• Why mobile traffic remains an untapped opportunity
• How to create an action plan for reducing ad spend (without affecting sales)
• How and when to invest in voice search
• The latest techniques for promoting special offers
• 3 proven tips for boosting your Google Shopping campaigns