The Good Country Equation

How is it that, despite all the experience, power, technology, money and knowledge that humanity has accumulated, we are still unable to defeat the global challenges facing us today: climate change, migration, pandemics, extremism, slavery, war, drug trafficking, poverty and inequality?

That's the question tackled by Simon Anholt, advisor to governments worldwide and creator of the Good Country Index, in his new book "The Good Country Equation: How We Can Repair the World in One Generation", https://www.amazon.co.uk/Good-Country-Equation-Simon-Anholt/dp/152308961X/

Using colourful descriptions of his experiences from Afghanistan to Zambia, from Bhutan to Canada, from the Faroe Islands to Mexico and from Latvia to Mongolia, Simon explains in his book how he began finding answers to that question.

What he came to realize is that the solution is twofold: We need to educate our children to be truly global citizens, to see the impact of their actions beyond their country's borders. And we need to educate countries in the same way - to realize that they're responsible not only for their own people, but for how their actions affect every living being on the planet.

In conversation with London Futurists on Saturday 28th November, Simon will be sharing his ideas - and his view that we can put these solutions in place in one generation - because that's all the time we have.

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This event will be hosted on Zoom. There is no charge to register or to attend. To register, visit https://us02web.zoom.us/webinar/register/WN_rcBereFzRsCbhnMz02EC-Q

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Selected praise for "The Good Country Equation":

"Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions... The book is a must-read for anyone who cares about humanity's shared future."

• H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia

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Simon Anholt has advised the presidents, prime ministers and governments of 58 countries over the last 20 years, helping them to engage more imaginatively and effectively with the international community. He is also recognised as the world’s leading authority on national image or (as he reluctantly admits he used to call it back in the 90s), "nation branding", although it has absolutely nothing to do with marketing, PR or communications: it's all about countries earning a better reputation by contributing more to the world.

Simon publishes the Good Country Index, an annual survey that ranks countries on their contribution to humanity and the planet, https://www.goodcountry.org/index/

His TED talk launching the Good Country Index has been viewed over 10 million times, and his nine TEDx talks over a million https://www.ted.com/talks/simon_anholt_which_country_does_the_most_good_for_the_world

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The webinar will start broadcasting at 4pm UK time on Sat 28th November. To find this time in other timezones, see https://www.timeanddate.com/worldclock/converter.html?iso=20201128T160000&p1=136

You are advised to log into Zoom up to 10 minutes ahead of the publicised start time of the event, so you won't miss the start of the live broadcast.

As the discussion proceeds, attendees will be welcome to raise questions and vote to prioritise questions raised by others.

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To register for this event, visit https://us02web.zoom.us/webinar/register/WN_rcBereFzRsCbhnMz02EC-Q

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Note: in case all Zoom registrations have been used up before you register for this event, you can view the event as a live stream, https://www.youtube.com/c/Londonfuturists/videos