Networking for founders, creators, freelancers + rebels ⚡

Influencer Marketing: Beyond the Hype.

Casual networking events with the occasional fireside chats from founders, creators and successful business owners.

No formal agenda, or dress-code (please wear something though).

Est. 2013, meetups active globally 🌍 🚀

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Influencer Marketing: Beyond the Hype
We see them every day - on our feeds, in our inboxes, popping up between scrolls.

But behind the polished posts and curated grids lies a powerful marketing engine: influencer marketing.

In this session, we’ll be joined by Rhianna Crisp, a lifestyle influencer and content creator who’s collaborated with brands to deliver authentic, targeted campaigns that actually convert.

Whether you're just starting out or already selling products and services, this session is about demystifying the influencer model - so you can understand how to use it strategically in your business.

We’ll unpack:

• What the influencer model really is (and what it’s not)
• How brands and influencers find each other
• The difference between gifted, paid, and sponsored partnerships
• How to choose the right influencer for your brand
• What makes a collaboration successful - for both sides
• Key tips to get your first influencer partnership off the ground

This is not just a talk for influencers - it’s for founders, product creators, marketers, and anyone curious about reaching new audiences in a more human way.

You’ll walk away with practical insight and fresh ideas on how to partner with influencers who get your brand - and who can help you connect with the people who matter most.