London Sitecore User Group at Sitecore - September 2025

Join us for our UK Sitecore Technical User Group meetup.
RSVP here -> https://scug.co.uk/events/2025-09-london-sitecore-usergroup

Kindly hosted by Sitecore in their London Paddington office, just a short walk from Paddington train station.
For this event we're featuring an extended double-bill of speakers direct from Sitecore. Of course, there will also be time to catch-up with fellow members of the community along with food and refreshments, provided by Sitecore.
Note that for security reasons you must RSVP for this event in advance to get in the door.

Not signed up yet?
https://scug.co.uk/events/2025-09-london-sitecore-usergroup

#### 📅 Agenda

17:30 – Arrival and Networking
Meet fellow Sitecore users, share experiences, and catch up with the community.
18:00 – Building Content for the Age of AI-Powered Searches
Speaker: Surya Shanmugam, Associate Product Marketer at Sitecore
AI-powered discovery tools like ChatGPT, Perplexity, and Google’s AI Overviews are rewriting the rules of search. Visibility is no longer just about keyword density—it’s about being understood and reused by large language models and AI bots. This session explores how to adapt content strategies for an AI-first landscape and how Sitecore supports AI-ready content delivery.
18:45 – Break
19:00 – XP to XM Cloud Migration Strategies
Speaker: Sean Carter, Manager, Professional Services at Sitecore
Migrating from Sitecore XP to XM Cloud is more than a technical upgrade—it’s a business transformation. Moving from a monolithic, on-premises platform to a SaaS-based, headless, and composable model reshapes how organizations build, deliver, and govern digital experiences. This talk will break down the key differences between XP and XM Cloud and outline practical migration approaches.
20:00 – Close