WordPress London Meetup - November 2019
Details
🚨👉 NEW VENUE 👈🚨 Thank you WP Engine! 🙏
This month at WPLDN we're talking about scaling your business through productisation and looking at the benefits of a niche for growth in sales.
✍️ Scale your agency by selling a product, not a service
Services business are difficult to scale. There are a lot of meetings with clients, learning about their business, writing proposals (and discussing them), deciding a strategy and executing the work for them.
Writing proposals and discovery meetings are two of the biggest bottlenecks for service-based companies. That’s a lot of effort just to have a prospect respond with the message, “We’ll get back to you if we are interested.”
Productizing means: Earn more, work less and provide more value to your clients
🗣 Presented by Thiago Carvalho. Thiago is a creative digital specialist with over 20 years' experience in advertisement, UX/UI and visual design in publisher, agency and client sides. Thiago delivered marketing campaigns for major brands such as Coca Cola, Samsung, Toyota and Starbucks.
After selling a digital agency and an advertisement magazine, he is now the founder of Deer Designer, a premium on-demand graphic design service that helps startups and small businesses get design help in a bespoke and personal way. Follow him @thiagoafram (https://twitter.com/thiagoafram)
✍️ Butterfly Niche to Sell More
In this talk, Mike is going to outline the 3 step process for defining a niche, raising your prices and identifying new profitable opportunities with both new and current customers.
2020 will be the most competitive year ever for WordPress, agencies and digital creatives. With more competition entering the market than ever and lowering of barriers to entry if you want to run a profitable business you need to shift from telling people what you do, and start telling them who you work with.
Once you've identified a WHO, you can start attracting more of those customers and developing deeper relationships with them, generating you more sales from better customers.
- Increase your prices
- Justify those prices
- Work with better clients
- Identify more paid opportunities with current clients
- Define a niche
- Attract more clients
🗣 Presented by Michael Killen. Mike works with marketing funnel businesses to help them attract and close 5 figure projects. He wants to get sales training into the hands of every child and school in the world because sales build confidence and confident people make better decisions. He's the author of From To Scale and runs Sell Your Service. Follow him @Mike_Killen (https://twitter.com/Mike_Killen)
Follow #wpldn (https://twitter.com/wpldn) on Twitter for all the latest and join the Facebook Group (https://www.facebook.com/groups/wpldn/) to take the conversation further. Have a talk you'd like to present? We'd love to hear from you.
The WordPress London meetup is supported by a team of volunteers: Dan (https://blue37.com/), Diane (http://sitebydiane.co.uk/), Paul (http://www.paul-smart.co.uk/) & Leo (https://sotic.net/).
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