#WPLDN - April 2026: AI in Agency Workflows & Levelling Up in WordPress
Details
Join us for another evening at #WPLDN. This month, Louise Towler shares what AI actually looks like inside a WordPress agency, day to day. We'll follow that with a hosted, room-wide discussion on levelling up in WordPress, what the wider shift happening around us means for the work, and what it asks of us as a community. Two sessions, both grounded in the world WordPress competes in, rather than the world inside it.
📅 Date: Thursday, 30 April 2026
⏰ Time: 6:00 PM BST
🎟️ Cost: Free (Registration Required)
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Session 1: How we're integrating AI into our agency workflow
🤝 Speaker: Louise Towler (Indigo Tree)
Everyone's talking about AI transforming the way we work. But what does that actually look like inside a WordPress agency, day to day? Louise will share what Indigo Tree has been doing over the past year, integrating tools like Cursor, Sourcery, Claude, and Teamwork's MCP into real client work and reporting workflows. How they approached the change management, what genuinely saved time, what created more work than it solved, and what they're still figuring out.
Louise is the Founder and Managing Director of Indigo Tree, a digital agency trusted by businesses and non-profits across the UK. With over 30 years of experience in software and website development, she leads a team of developers, designers, and digital marketers delivering high-performance WordPress websites, content strategy, and technical SEO. A regular conference speaker and recipient of a Women in Innovation Award, Louise is passionate about creating websites that are inclusive, fast, and sustainable.
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Session 2: Levelling up in WordPress, a hosted discussion
🤝 Host: Dan Maby
The world WordPress operates in is shifting quickly. Clients expect more. Competition is sharper. AI is reshaping the work, the pricing, and what people are willing to pay for. "Good enough" isn't what it used to be, and the bar for working professionally in WordPress is moving up, whether we like it or not.
So what does that mean for us? What does levelling up actually look like for agencies, freelancers, product builders, and everyone in between? And what does it mean for WPLDN, a community that has, if we're honest, often looked inward at the tool rather than outward at the world WordPress competes in? If the ground is moving, the conversations we have when we come together probably need to move with it.
A hosted, room-wide conversation about the wider shift and what it asks of us, both professionally and as a community. Less about the tool, more about the work, the market, and what we want from the room we're standing in.
Bring an opinion!
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Schedule:
🔹 6:00 PM – Doors Open & Networking
🔹 6:30 PM – Welcome & Session 1: Louise Towler
🔹 7:30 PM – Short Break & Networking
🔹 7:45 PM – Session 2: Discussion Hosted by Dan Maby
🔹 8:30 PM – Social & Wrap-Up
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📢 RSVP Now!
Whether you're deep in AI tooling or still working out where it fits, whether you've been in WordPress for fifteen years or fifteen months, there's something here for you. Free pizza, excellent company, and post-event socials at a local bar afterwards. We'll see you there! 🎉
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Venue Information
The Bridge is a charity supporting women to make positive choices and encouraging improvements to fitness, health, and wellbeing. The venue features a plant-based café (supplied by Girls Who Grind Coffee) and is just a 5-minute walk from London Bridge Station.
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Massive thanks to our sponsors who make these free events possible:
DreamHost, PodcasterPlus, Mollie, and Kinsta
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If you're interested in being a featured speaker at an upcoming event, we'd love to hear from you at https://wpldn.uk/speak.
🎥 - Media Release Terms
By attending, you understand and accept that portions of the event may have audio/photo/video-recorded and/or live-streamed and may be used by the organisers. You agree that the organisers have the right and permission to use and publish such media for any purpose in any format, including online and offline, now and ever after, without further compensation, permission, or notification. You understand that all official recordings from the event are the exclusive property of the organisers, available under the Creative Commons AttributionShareAlike license for general use, and you do not ask for nor expect compensation or notification of the use of official recordings or photographs in which you appear or speak. Please inform an organisational team member at the event's start if you do not wish to appear in photos or videos.
