Apple: World's Biggest Startup. Special presentation by Adam Lashinsky

What is it that has made Apple so successful? What are the values that made it so special? How can you learn from the company's journey? Adam Lashinsky, Fortune magazine's senior editor at large will be presenting his observations from the past fifteen years on a fly-by visit to London during a special TechMeetups event.

“So much of what Apple does stands decades of business teaching on its head, because they just don’t do things the way other companies do. The rest of the business world might want to pay attention.” – Adam Lashinsky

Adam spend his talk focusing on the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. He'll also be staying to network with those at the event, being particularly keen to see the recent rapid growth of the London startup scene.

During the second part of the presentation session, we'll be joined by Horace Dediu, Founder of Asymco.com, who has sometimes been described as The Outsider (http://gigaom.com/2011/12/20/the-outsider-why-this-top-apple-analyst-is-different/) Apple analyst. He will provide some commentary on Adam's presentation using insight that he has gathered from the analysis of Apple's data.

This will be a unique evening where you'll hear from two of the most distinguished observers of Apple - an insider and outsider - sharing their insight into what factors have made this company the great success of our time.

Agenda

6pm Doors open and networking

6:30pm Adam Lashinsky
Apple: World's Biggest Startup Presentation
Adam will focus on the aspects of how Apple simulates a startup and, in particular, the cultural and behavioural issues which drive its success.

7pm Questions from the audience

7:20pm Commentary from Horace Dediu, Asymco.com via dial-in
Horace will present data an Apple's success vs. incumbent companies and talk about the growth of new businesses within Apple as disruptors.

7:45pm Drinks and networking

More about Adam's new book -

Completely objective, INSIDE APPLE is based upon numerous interviews conducted by author Adam Lashinsky, a senior editor-at-large for Fortune magazine, who knows Apple inside out – in 2008 he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

Adam reveals exclusive information as to how Apple innovates, deals with its suppliers and is handling the transition in the post-Jobs era. Discover concepts such as the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives were tapped for a secret retreat with company founder Steve Jobs). Universal lessons for all those interested in leadership, innovation, product design, marketing and business as well as those just fascinated by the inner workings of Apple and Jobs’s management style.

http://photos4.meetupstatic.com/photos/event/9/6/2/0/event_87638432.jpegAdam Lashinsky covers Silicon Valley and Wall Street for Fortune magazine, where he has been on staff since 2001. Based in San Francisco, he has written cover stories for the magazine on Apple, Hewlett-Packard, and Google, as well as in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry.

In addition to working as Fortune’s senior editor at large, he is a weekly panellist on the Fox News Channel’s Cavuto on Business program on Saturday mornings. He also co-chairs Fortune’s annual technology conference, Fortune Brainstorm Tech, and is a seasoned speaker and panel moderator.

http://photos2.meetupstatic.com/photos/event/4/2/4/2/event_88816962.jpeg

Horace Dediu is the founder and author of Asymco.com (http://asymco.com/) and an independent analyst and advisor on mobile platform strategy.

He is a strategic analyst with a proven track record, declared “King of Apple Analysts” by Fortune Magazine, and a resource for Bloomberg, CNN, The Financial Times, The Economist, and Forbes. Asymco.com is followed by tens of thousands of mobile industry observers. In addition, Horace hosts "The Critical Path", one of the most popular technology and business strategy podcasts on the 5by5.tv network and available through iTunes.

Horace has an MBA from Harvard Business School and a Master of Science in Computer Engineering from Tufts University.

Find out more on Twitter

@adamlashinsky #InsideApple

@asymco

@TechMeetupsLSR