Lead Magnet Masterpieces

What are lead magnets?

A lead magnet is a term used in marketing.

It is a free item or service that is given to someone with the end goal of gaining contact details for further marketing.

You can think of this as the free samples you get at the mall, the trail subscriptions for entertainment platforms, newsletters from online stores, free consultations, and even the mini-makeover from your local beauty store.

Lead magnets are used by marketers with the intention of creating a sales lead.

This is to attempt to convert temporary customers into paying customers.

Not only that, but marketers might even use this opportunity to advertise unrelated offerings to you.

Why do you need them?

To be able to introduce your service or product to potential customers is a far better marketing tactic than any social media post can offer you.

By giving potential customers a taste of your product or service they are far more likely to have an interest.

It also lends you the opportunity to see how your product or service will be accepted by potential customers.

People usually like free things, this helps you to get your name out there through word of mouth.

How to choose the right lead magnet?

In marketing there are an array of lead magnets to choose from, it becomes overwhelming when you start looking into them.

Questions such as “which one is right for my business”, “which ones are the most successful” pop up.

Kenda Macdonald, a marketing expert, can help ease your mind by answering these questions.

Join the London Coworking Assembly and Kenda of Automation Ninjas on 15 June 2021, to help you make the right lead magnet choice for your business.

Links:
Kenda's LinkedIn: https://www.linkedin.com/in/the-marketing-automation-expert/?originalSubdomain=uk

More about Automation Ninjas: https://www.automationninjas.com/