Sidestep and Twist - Making killer products

How do you make an existing idea a success where others have failed?

What characteristics does a web application need to succeed? Contrary to popular opinion "First Mover Advantage" often fails - it's the second or third mover with a "Sidestep and Twist" that often succeeds!

James Gardner is the author of the book Sidestep & Twist (http://www.amazon.co.uk/gp/product/9814351105/ref=as_li_tf_tl?ie=UTF8&tag=lonweb-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=9814351105), which dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies that are first to market with a product will not realize the majority of market share, if they even survive long enough to see the product fully evolve. Facebook, for example, was not the first social-networking site but is the now most dominant one. It was able to build off of other companies’ first forays into the space. Indeed, companies that can take advantage of another business’ groundwork in establishing a new product can see theirs go further by adding one or more “sidesteps” or “twists.” While they may not be the first, these companies will have products with longer shelf lives.

The book can be found here (http://www.amazon.co.uk/gp/product/9814351105/ref=as_li_tf_tl?ie=UTF8&tag=lonweb-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=9814351105).