Virtual Los Angeles User Group #22 - Accelerated Value with Sitecore

4:00pm - 4:30pm PST - Gen AI Use Cases in Marketing Operations
Three use cases we see in enterprise content management space that get significantly accelerated with Gen AI.

By: Vasiliy Fomichev, Co-Founder, Zont Digital

4:30pm - 5:10pm PST - From AI to GenBI with Sitecore CDP and Personalize

In this session, we’ll dig into how Sitecore CDP & Personalize, powered by GenBI, help you collect, structure, and activate customer data for AI-driven analytics. We’ll cover how to model event and profile data, prepare it for real-time inference, and plug it into composable workflows. This isn’t about building dashboards—it’s about building a modern analytics framework that’s scalable, intelligent, and ready for what’s next.

By: Boris Brodsky, Head of Data & Analytics, Zont Digital

5:10pm - 5:50pm PST - Session 2: Turning the Sitecore Demo into a High-Traffic Reality

Join me as I share the story of migrating a customer from WordPress and Vix to Sitecore XM Cloud with a lean $25,000 budget. Using the Sitecore.Demo.XMCloud.Verticals repository as our foundation, learn how eady it is to rapidly build and launch multiple sites. Kautilya will cover how he adapted the demo framework to meet real business needs, optimized content structures, and delivered value quickly.

By: Kautilya Prasad, Sitecore Delivery Head, XCentium