Name: Virtual Los Angeles User Group #22 - Accelerated Value with Sitecore
Start: 2025-06-02T16:00:00-07:00
End: 2025-06-02T18:00:00-07:00

4:00pm - 4:30pm PST - **Gen AI Use Cases in Marketing Operations**
Three use cases we see in enterprise content management space that get significantly accelerated with Gen AI.

**By:** [Vasiliy Fomichev](https://www.linkedin.com/in/vasiliyfomichev), Co-Founder, Zont Digital

4:30pm - 5:10pm PST - **Session 1:** **From AI to GenBI with Sitecore CDP and Personalize**

In this session, we’ll dig into how Sitecore CDP & Personalize, powered by GenBI, help you collect, structure, and activate customer data for AI-driven analytics. We’ll cover how to model event and profile data, prepare it for real-time inference, and plug it into composable workflows. This isn’t about building dashboards—it’s about building a modern analytics framework that’s scalable, intelligent, and ready for what’s next.

**By:** [Boris Brodsky](https://www.linkedin.com/in/borisbrodsky/), Head of Data & Analytics, Zont Digital

5:10pm - 5:50pm PST - **Session 2: Turning the Sitecore Demo into a High-Traffic Reality**

Join me as I share the story of migrating a customer from WordPress and Vix to Sitecore XM Cloud with a lean $25,000 budget. Using the Sitecore.Demo.XMCloud.Verticals repository as our foundation, learn how eady it is to rapidly build and launch multiple sites. Kautilya will cover how he adapted the demo framework to meet real business needs, optimized content structures, and delivered value quickly.

By: [Kautilya Prasad](https://www.linkedin.com/in/kautilya-prasad/), Sitecore Delivery Head, XCentium

Vasiliy Fomichev

Amir Setoudeh

Martin Miles

Los Angeles Sitecore User Group

Technology

.NET

CMS (Content Management Systems)

JavaScript

SQL Server

Mobile Development

Microsoft SharePoint

Digital Marketing

Sitecore

HTML5

ASP.NET

Virtual Los Angeles User Group #22 - Accelerated Value with Sitecore

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Los Angeles Sitecore User Group

Virtual Los Angeles User Group #22 - Accelerated Value with Sitecore

Los Angeles Sitecore User Group

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