Google Ads Fundamentals: Search Campaigns, Master Call Ads & Know PMax (AI)

Event Description

Google Ads has become the backbone of modern digital marketing. From capturing high-intent searches to driving direct customer calls and leveraging AI-powered automation, mastering the fundamentals is key to running profitable campaigns.
This session covers the essentials of Google Ads with a hands-on focus:

-> Build Search Campaigns

• How search ads target high-intent users actively looking for your offerings
• Step-by-step approach to setting up keywords, bidding, and ad copy
• Best practices to improve Quality Score and maximize ROI

-> Master Call Ads

• Driving more phone calls through call-only campaigns
• When and why businesses should prioritize call ads
• Tips to optimize ad scheduling, tracking, and conversion measurement

-> Know When to Use Performance Max (PMax)

• Understanding AI-driven campaign automation across Google’s channels (Search, Display, YouTube, Gmail, Maps)
• Identifying the right stage to switch from manual campaigns to PMax
• Balancing automation with control for better performance Outcomes

Event Details

Date: Saturday, 20 September 2025
Time: 11:00 AM – 12:00 PM IST
Venue: Virtual

Why Attend

• Learn the building blocks of profitable Google Ads search campaigns
• Discover how to generate more customer calls with Call Ads
• Understand how and when to leverage PMax for AI-driven optimization
• Gain practical tactics to reduce wasted ad spend and improve ROI
• Stay ahead in the evolving world of paid marketing

Who Should Attend?

• Digital marketers & performance advertisers
• Business owners running online ads
• Agencies managing PPC for clients
• Anyone looking to maximize ROI from Google Ads

Contact Us

For queries, reach out to us at shashank@wbcomdesigns.com or call at 9935396037.