How to Run Facebook Ads: Beginner’s Guide to Advertising on Facebook

Event Description

Facebook Ads has become one of the most powerful tools for businesses and marketers to reach targeted audiences, drive sales, and build brand awareness. But for beginners, the platform can feel overwhelming—campaign types, targeting options, budgets, creatives, and performance metrics all come into play. This session is designed to simplify Facebook advertising for beginners, walking you step by step through the essentials of running successful ads. By the end of this workshop, you’ll understand not only how to launch ads but also how to make them profitable.

→ What Are Facebook Ads?

• Overview of Facebook advertising and why it works for businesses
• Understanding Meta Ads Manager and its features
• Different ad types: image, video, carousel, lead ads, and more

→ Setting Up Your First Campaign

• How to create a Facebook Business Manager account
• Choosing campaign objectives: Awareness, Consideration, and Conversion
• Setting up budgets, placements, and scheduling

→ Targeting the Right Audience

• Understanding Facebook’s audience targeting options
• Custom Audiences, Lookalike Audiences, and saved audiences
• Best practices for narrowing down your target market

→ Crafting High-Performing Ads

• How to write compelling ad copy that converts
• Designing creatives that catch attention
• Using A/B testing to improve performance

→ Tracking & Measuring Results

• Understanding Facebook Pixel and why it matters
• Key metrics to track: CTR, CPC, CPM, ROAS
• How to optimize ads based on performance data

→ Practical Tips & Tools

• Common mistakes beginners should avoid
• Free and paid tools to improve ad performance
• Scaling successful campaigns without wasting budget

The Facebook Ads Advantage

• Reach billions of users worldwide with targeted precision
• Drive leads, sales, and brand awareness even on small budgets
• Stay competitive in a digital-first business environment

Who Should Attend?

• Small business owners looking to advertise effectively
• Digital marketers and SEO professionals expanding into paid ads
• Freelancers and agency professionals managing client campaigns
• Content creators and entrepreneurs wanting to grow their reach

Event Details

• Date: Saturday, 4 October 2025
• Time: 11:00 AM – 12:30 PM IST
• Venue: Virtual

Why Attend

• Learn step-by-step how to set up your first Facebook Ads campaign
• Understand targeting, budgeting, and ad types in simple terms
• Gain confidence in analyzing ad performance with key metrics
• Avoid costly mistakes and make your campaigns profitable
• Build a foundation for scaling your business with paid ads

Contact Us:

For queries, reach out to us at shashank@wbcomdesigns.com or call 9935396037.