CTRL+N: Bloody Good Marketing for Startups

It doesn’t matter if you’re a B2B or B2C biz – no one’s going to buy your stuff if they don’t even know it exists.

Which is why marketing your startup (and doing it well) is key.

But founders don’t always have big bucks to crush large campaigns. And while word-of-mouth marketing is everyone’s dream, it’s not so easy from the get go.

So how do you get your brand out there? How much should you be spending? And how do you grab a highly distracted audiences’ attention?

Join us as we unpack this and more with Timothy Snape, Marketing Director at Heaps Normal – the award winning non-alcoholic beer brand backed by the likes of founders from Koala, Linktree, Culture Amp and Airtree Ventures. A marketing and partnerships aficionado, Tim is the man behind Heaps Normals’ most successful and viral campaigns, including their most recent ‘Do Your Best’ campaign.

We’ll be discussing:

• Storytelling that cuts through the noise;
• Cost effective ways to market your brand; and
• Choosing the right channels for your biz.

Speakers:

Timothy Snape: Tim is a marketer and marketing technologist who is currently leading the marketing function at Heaps Normal – a non-alcoholic beer startup with a mission to change Australian drinking culture one beer at a time. Tim has previously led and worked in the marketing teams at Sydney Opera House, Commbank and most recently, property company Mirvac.

Nikita Lamba: Nikita is the Marketing & Community Manager at LUNA and works broadly across creative verticals including brand strategy, copywriting, storytelling, experience design, and activations. Nikita joined LUNA after working in marketing within the food & beverage industry, focussing on culture curation and brand building. Passionate about helping founders turn abstract ideas into creative realities, she spends her spare time entertaining friends, watching films, and batch baking brownies.