What we’re about

Bringing together senior data and analytics professionals to help shape the future of insight. No sales pitches, just open conversations that drive growth, innovation, and trusted decisions.

Our aim & who we're for:
From the early days of 'Web Analytics Wednesday' (WAW) to today, our team at Lynchpin has sought to build spaces for the analytics community simply because we care deeply about data and the industry we work in.

We now offer a range of free events designed for senior data and analytics professionals to engage in meaningful dialogue on the most pressing issues facing our industry.

Whether your focus is marketing, digital, product, customer or user experience, experimentation, data science, strategy, or analytics engineering, this group has something for you!

Our mission:
We're looking to provide a trusted platform where you can connect with peers, exchange ideas, and explore conversations that spark growth, opportunity, and innovation.

In a world of proliferating data sources, tools, and increasingly complex business challenges, we aim to be a safe, vendor-neutral space that empowers you to use data in the best possible way to enable trusted insight.

Ensuring you get the best possible experience:
To help preserve the quality of discussion, we qualify attendees carefully and strictly disallow recruiters and sales pitches. This ensures you’re connecting with fellow practitioners and leaders whose experiences mirror your own.

Join our group today to stay updated on upcoming events, share your perspective, and take part in dialogue that shapes the future of analytics.

👉 Got a question, idea for a session, or a topic you’d like to see covered in the future? Email us at marketing@lynchpin.com.

👉 Follow Lynchpin on socials. Connect with us on LinkedIn and X to keep up to date with all event news and community updates.