Dr. Jonathan Kanevsky is a medical futurist and Key Opinion Leader (KOL), with expertise in Machine Learning, Artificial Intelligence and AR/VR. He is a plastic and reconstructive surgeon, Chief Medical Officer of a precision medicine startup and Board Member at a cancer-focused AI startup. The theme: "Turning Doctors into Product Champions- Changing Doctor Behavior and Disrupting the Status Quo"
Venue: PwC Israel, 17th Floor, Trade Tower, 25 Hamered Street, Tel Aviv
Date / Time: Thursday, January 12th, 4:45-6:15pm
Theme: Turning Doctors into Product Champions- Changing Doctor Behavior and Disrupting the Status Quo
Dr. Jonathan Kanevsky with a customized Hololens for reconstructive surgery
The first speaker is Michal Berris (https://www.linkedin.com/in/michalberris?authType=NAME_SEARCH&authToken=Pk61&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A435064696%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1483613255173%2Ctas%3Amichal%20berris) MD / PhD: “Prescribe your own medicine- Approaching physicians and getting them to talk"
Michal leverages her Medical Doctorate and Engineering PhD background to lead KOL (Key Opinion Leader) interviews with physicians and hospital administrators. Her presentation addresses how/when Israeli entrepreneurs should address physicians and medical administrators to obtain product/technology feedback critical for market success
Michal Berris, MD / PhD, and CEO of MD2MD