Understanding User Journey Mapping

Customer Journey Mapping is one of the most effective and popular methods in many service design, user experience (UX) and design thinking processes.

In this hands-on workshop, Amol Kadam, co-founder of Red Blue Blur Ideas (RBBi) - the first human-centered digital solutions company in the Middle East - will take us through the importance of journey mapping, the different types of journey maps and where and how to use journey mapping to make the most of it.

AGENDA

1. Is Design Thinking only for creative people? Are you creative?
2. Activity 1
3. Types of Journey Mapping - Don't just blindly do journey mapping, understand different types, when and how to use these types
4. How to map? - Dive deep in what to and how to capture. What is an insight and what is a solution?
5. Group Activity
6. Q + A

ABOUT THE SPEAKER
For over 24 years, Amol has conceptualized, designed and managed the production of many digital projects for a wide range of clients involving Digital Transformation, Digital Strategy, UX, Usability, Design Thinking and Customer Experience. Amol is currently the CEO and GM at RBBi - a venture he co-founded as the first UX, CX and Usability consultancy firm in the Middle East.

DETAILS
June 25th, 2022
11:00am - 1:00pm (UAE Time)
in5 Tech - https://g.page/in5tech
Register - https://forms.gle/nkVpFBmJfnmoyorY7