For Startups only - (Creating Meaningful Customer Relationships)

Start Up Camp - Workshop 2

Offered by Srishti Labs in collaboration with California College of Arts, DMBA Program

Register at

( https://my.srishti.ac.in/eventreg-gradshow/index.php?r=registrant/Create )

India, today, is making it’s global impact with a lot of emerging and already recognised startups. With the importance of design being one of the vital key ingredients and a major differentiator for success, it becomes very important for startups and people involved to understand the right enhancements and engagement experience for their ideas, in the right way, at the right time, and for the right customer. Market insight, identifying pain points, gathering customer data, using the right tool and for the right task reduces the chances of guess work and helps people focus on building the product than to wander around till they hit a wall and reboot their strategy.

With this thought, we are proud to announce two workshops that intend to help startups in India create meaningful customer relationships and and include experience design thinking into their workflow that will help them take smarter decisions and grow.

Workshop 2: “Creating Meaningful Customer Relationships” - by Nathan Shedroff

This workshop will cover the essentials of experience design; specifically the dimensions of experience, meaning and market insight. It will help the participants in identifying and aligning meaning--theirs and their customers’. Through exercise, participants will learn how to map a Customer’s Experience Waveline to designing meaningful experiences. Finally, the workshop will also touch upon leveraging points for shifting the experience by mapping customer’s current and future experience.

About the presenter : Nathan is the chair of the groundbreaking M.B.A. in Design Strategy at California College of the Arts in San Francisco, an innovative business program that prepares the next generation of leaders for a world that is profitable, sustainable, ethical and truly meaningful. It unites the perspectives of systems thinking, sustainability, integrative thinking and generative leadership into a holistic strategic framework; students learn to create innovative products, services, policy and new business models. Shedroff is a pioneer, expert and author in experience, interaction and information design, sustainability and strategy. His books include Experience Design 1.1 (2009), Making Meaning (2005), Design is the Problem (2009), Design Strategy in Action (2011) and Make It So (2012). Shedroff earned an M.B.A. in sustainable management from Presidio Graduate School and a B.S. in industrial design from Art Center College of Design. He serves on the board of directors for Teague, a global design consultancy, and AIGA.