For Startups only (Creative Thinking Tools - Research, Analysis and Synthesis)

Start Up Camp : Workshop 1
Offered by
Srishti Labs in collaboration with California College of Arts DMBA Program

Register at

( https://my.srishti.ac.in/eventreg-gradshow/index.php?r=registrant/Create )

India, today, is making it’s global impact with a lot of emerging and already recognized startups. With the importance of design being one of the vital key ingredients and a major differentiator for success, it becomes very important for startups and people involved to understand the right enhancements and engagement experience for their ideas, in the right way, at the right time, and for the right customer. Market insight, identifying pain points, gathering customer data, using the right tool and for the right task reduces the chances of guess work and helps people focus on building the product than to wander around till they hit a wall and reboot their strategy.

With this thought, Srishti Labs is proud to announce two workshops that intend to help startups in India create meaningful customer relationships and and include experience design thinking into their workflow that will help them take smarter decisions and grow.

Workshop 1: Creative Thinking Tools - Research, Analysis and Synthesis

Multidisciplinary approach where usage, design, technology and business aspects converge, increases the probability of success of new ideas. This workshop will introduce participants to some design thinking tools. We will start with interviewing skills through user research methods. From crafting research tools, we will also cover analysis and synthesis frameworks to make sense of data, in order to create opportunity spaces for now and future.

About the Presenters :

Ms. Beena Prabhu: Currently Principal Innovation Specialist and Experience designer, Beena has 20+ years of experience in , user centered product & UX innovation, service innovation, sustainable & green innovation, cross cultural research, strategy development & market profiling. With formal training in architectural design, environmental engineering, user research & behavioral research methods, Beena has delivered results in various verticals such as SMB, consumer education, consumer products, mobile services, financial inclusion.

Dr. Girish Prabhu: Girish has held various management positions in new business development, research, and product commercialization at Eastman Kodak, HP, and Intel and was instrumental in implementing user-centered design and innovation processes in multiple product areas. Currently the co-director of Srishti Labs, Girish has a deep understanding of local and international consumers, regularly mentoring ethnographic research projects. Girish has 20+ years of experience in user, business, design innovation, new product & business development, and product internationalization & localization. Girish has published referred papers in international journals, holds 14 U.S. patents and is an invited speaker at both national and international conferences. He is a member of PDMA, ISPIM and ACM-SIGCHI. He holds a Ph.D. and M.S. in Industrial Engineering (Human Factors) from the State University of New York at Buffalo and a B.E. in Mechanical Engineering from National Institute of Engineering, Mysore.