DYNAMIC VALUE MODEL: for business innovation and competitive enhancement

DYNAMIC VALUE MODEL: an analytic tool for business innovation, problem-solving and competitive enhancement

Register at http://srishti.ac.in/dvm/register/

What is value?
How is value created?
How can you intensify value?

All design is the process of creating value.
All business is the process of creating value.
However, both tend to focus mainly on the functional or financial values while the qualitative values remain the hardest and most precious to nurture.

Through presentations, group discussions and hands-on exercises this workshop will:
• train you to create the dynamic value
• coach you to use design thinking and experience design in value creation
• introduce a new approach to business modeling to both analyze your current ability to create value and stimulate new ideas for creating more
• provide you with necessary analytic tools, methods and materials for business innovation, problem-solving and competitive enhancement.

The instructors of this workshop:

Nathan Shedroff – the chair of CCA’s MBA in Design Strategy, international educator and author of such books as: Make It So: Interface Design Lessons from Science Fiction; Design is the Problem: The Future of Design Must Be Sustainable; Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences; Experience Design 1.1.

Bert Aldridge – Strategy and Design Director at Heyday, visiting faculty at CCA, where he teaches design thinking and innovation strategies. Bert was contracted as the inaugural Designer in Residence at the New Zealand’s Department of Conservation and he also worked on community-based sustainable thinking projects in Hanoi and Bangkok led by the World Bank Institute.

Appropriate Audience:
Business Designers, Product Managers, Project Managers, Customer Service Managers, Designers (both senior and junior), Account Managers, Business, Development Managers, Design Researchers, Business Strategists, Marketing Managers are welcome to attend this workshop.