AI Context Engineering for Marketers

ONLY 9 SPOTS. IN-PERSON AI WORKSHOP IN ZURICH

You are a marketer. You use AI. But do you really use it to its full potential?

Most marketers are stuck in the same loop: plain prompt → okay-ish output → polish manually → use “not great, not terrible” end result.

In this in-person workshop, you'll learn context engineering (no technical background needed).

This is not a passive listening session. As well as learning some theory, you will also be working on your laptop.

When? Tuesday, 12.05, 18:00–20:00
Where? 📍 Lochergut, Zürich city center

What you'll actually do:

• Understand what context engineering is — and why it changes everything
• Learn what "skills" and token management are — two things 90% of daily AI users have never heard of
• Apply it to a real work problem you bring with you
• Leave with something YOU built

This session is limited to 9 people. On purpose. Small format = attention to detail + Marc can actually help you in the room.

Who's leading it? Marc Pedri — 20+ years in digital, deeply embedded in AI for the past decade. He's already made all the mistakes you haven't — and he'll tell you about it. His work: AI chatbots for luxury retail, live-stream automation for consumer electronics, digital transformation across pharma.
Connect with Marc on LinkedIn.

What to bring:
✅ Laptop (charged)
✅ A paid AI subscription - pick one before you come:

1. GitHub Copilot (~$10/month) — recommended. Lets you switch between Claude, ChatGPT, and Gemini in one place, and is directly connected to GitHub where we'll download skills during the session → Sign up here
2. Claude Pro ($20/month) → claude.ai/upgrade
3. ChatGPT Plus ($20/month) → chatgpt.com

✅ A free GitHub account — we'll use this together in the session to download AI skills. Takes 3 minutes to set up, do it before you arrive.
✅ A marketing problem you want to solve — write it out in 2–3 sentences before you come. (Example: "I write the same campaign brief every 2 weeks and it takes me 3 hours.")

Who this is for:

• Marketers who use AI daily but have never heard of skills or token burn
• Anyone who wants to go from using AI like a search engine to being an actual power user

Do I Need to Register?
Yes! We only have 9 spots, please only register if you know you will come 100%. If your plans change and you can't attend, please remove yourself from attendees list so someone from the waitlist can come instead.

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WhatsApp:
Stay in the loop — join our WhatsApp Community for real-time event updates and reminders.

LinkedIn:
Be part of the conversation — join our LinkedIn group for key announcements, the latest community news, and to connect with fellow local marketers.

And, follow our LinkedIn page to stay up to date on what's happening and general marketing insights.

Photos & Videos at the event
Please note that photos and videos will be taken during the event for documentation and promotional purposes (e.g. on our social media, and future event materials). By attending this event, you acknowledge and agree that you may appear in such photos or videos, and consent to their use and publication by the organizers. If you do not wish to be photographed or filmed, please inform the event organizer upon arrival.

Got questions? Just drop a comment or message us directly.