How to talk to an AI and use AI skills for marketeers + intro to GitHub

You’ve been trying to keep up, but the pace is dizzying. There are thousands of tools, a million updates a week, and it’s exhausting trying to figure out which ones actually matter and what the essentials truly are. You use AI, but you secretly feel like you're barely scratching the surface.

We’re cutting through the hype. No coding, no developer jargon—just practical, marketing-friendly strategies to level up your AI game, save hours of manual work, and stop burning tokens.

After you've understood the fundamentals of everything above, a cherry on top -> we will go together live to explore how to activate pre-made skills from a famous “GitHub” repository. And no, that one has nothing to do with coding or development, pure conversational AI interaction.

This is a Marketing friendly session. No coding or developer experience required.

When? Thursday, 21.05, 16:00–18:00
Where? Online
What you’ll actually learn:

1. Understand how to talk to an AI, learn what context engineering is — and what the difference to prompt engineering is
2. Learn what "skills" are and how to use them to your advantage
3. Learn how to manage your AI tokens
4. Intro to GitHub and how to access pre-made marketing skills from it

What You’ll Walk Away With:

1. A deep understanding of how to communicate with AI for maximum output.
2. Access to a library of 40+ ready-to-use marketing skills.
3. The framework to manage tokens and optimize your AI spend.
4. Answers to your specific roadblocks during our Live Q&A.

Who’s leading it? Marc Pedri. 20+ years in digital, deeply embedded in AI for the past decade. He’s already made all the mistakes you haven’t, and he’ll tell you about it. His work: AI chatbots for luxury retail, live-stream automation for consumer electronics, digital transformation across pharma.

Connect with Marc on LinkedIn.

Session moderated by community member Jelena. Connect with Jelena on LinkedIn.

What to bring:
✅ A laptop and an attention for 2 hours. You’ll want to really follow, not just listen.
✅ If you hit going, drop in the comments a marketing task you would like to stop doing manually. It will help us prepare examples most useful for you.

Optional (to follow the session better):
✅ Set-up a free GitHub account prior. Feel it out. Takes 5 minutes.
✅ Have an AI tool you already use available.

Who this is for:

• Marketers who want to understand AI on a deeper level and use it smarter
• Marketers who want to level up and master “skills” feature
• Marketers who use AI but have never touched GitHub

### About the community

We’re a growing group of 700+ marketers, founders, and curious minds in Zurich - sharing ideas, learning together, and helping each other stay ahead in a fast-changing space.

WhatsApp:
Stay in the loop — join our WhatsApp Community for real-time event updates and reminders.

LinkedIn:
Be part of the conversation — join our LinkedIn group for key announcements, the latest community news, and to connect with fellow local marketers.

Do I Need to Register?
Nope! But if you hit “Going,” it helps to understand how many awesome people to expect. 💡

Recording the online event
Please note that there is no planned recording for this online event.

Got questions? Just drop a comment or message us directly.