The psychology behind marketing

Have you ever wondered why you prefer Coca-Cola over Pepsi… or maybe why you don’t like either?

It’s not just taste, it’s marketing. Every brand is carefully crafted to make you feel a certain way. Marketing is part art, part science, and the reason you feel drawn to one pop over the other isn’t just taste. It’s the science behind how brands shape perception, emotion, and choice.

As a psychology graduate and marketing professional, this part of marketing is deeply meaningful to me. I use psychology to understand audiences, not manipulate them. When a product or service genuinely fills a gap, the right customers will always find it.

Join this free 1-hour session to understand the psychology behind marketing and learn how to apply it in your brand, so you can create connections that last. The meeting will take place over Google Meet, and all details will be sent to you a few days before the event.