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To stay relevant and effective, marketers will need to embrace AI and work out how to unlock its full power within their marketing strategies.So we’re kicking off 2025 by collaborating with the Agile Marketing Alliance to explore how an agile approach helps us handle the AI revolution; improving our outcomes and our careers.

This information-sharing session will start with a short overview that sets the scene and provides the context for our discussion. Our panel of 3 will share varying experience and perspectives on AI. We’ll hear authentic views, and practical examples of what’s been done – and not been done! The aim is for us all to leave the session with increased knowledge and confidence around the topic, so we can identify next steps for ourselves and the organisations we represent.

Join us for this rare peer-learning opportunity for anyone within the marketing space. Come along whether or not you’re familiar with the values of Agile for marketers – there’ll be additional learning and insights for everyone. Expect to leave with a rich library of web links and resources, as we bring together what’s known and what’s still to be explored.

The session is the first of three where we’ll be focusing on AI. Our panellists for this session will include:

  • Sylvia Rausch – Marketing Director at Saba
  • Melissa Reeve – Co-founder at Agile Marketing Alliance
  • Giles Lindsay – CIO, Author and Business Agility Leader

We'll be discussing:

  • How the flexibility and adaptability of Agile practices help when working with AI tools and technologies
  • Strategies for cross-functional teams that can respond to AI’s rapidly evolving needs and ensure the technology is used responsibly
  • Prioritization for AI Success: learn how Agile’s approach to consistent prioritization can help you manage AI integrations and keep your marketing team focused on delivering the highest value outcomes
  • Building AI strategy – onboarding teams effectively

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