Iteration and AI – the Test and Learn Approach

Join us for the third in our three-part series in collaboration with the Agile Marketing Alliance. Focusing exclusively on AI+Agile, we’ll explore how the test-and-learn mindset, so critical to marketing agility, plays out with the introduction of AI.

This information-sharing session will start by setting the scene with the context for our discussion. Then our panel will share their varying experience and perspectives on value delivery for AI. We’ll hear authentic views, and practical examples of what’s been done – and not been done! The aim is for us all to leave the session with increased knowledge and confidence around the topic, so we can identify next steps for ourselves and the organisations we represent.
Join us for this rare peer learning experience, where we can talk outside the workplace about what we know, and what we wish we knew! There'll be additional learning and insights for everyone.
We'll be discussing:

• Shifting from A/B testing to machine-learning-led, iterative marketing campaigns
• Changing mindset and upskilling to achieve scientific thinking
• Balancing tool usage with professional experience
• The human impact of AI-driven marketing efforts

Expect to leave with a rich library of web links and resources, as we bring together what’s known and what’s still to be explored.