Leading Culture Change for Marketing Success

How important is a consideration of culture when it comes to marketing strategy?
As leaders how can we balance behavioural and culture issues with the practical side of making things happen, and driving the results our business needs?

We’ll be digging into these issues and more when we meet with our expert marketing leadership panellists in the first of our discussions around marketing leadership.

• How can leaders increase marketing agility through culture?
• Why is culture so important for an agile organisation?
• What can leaders do so that culture drives sustained success?
• Are we all leaders? The leader/follower relationship

You'll leave with a stack of useful resources — from the Agile Business Consortium’s Culture Matrix to many other thought-provoking tools and ideas. Expect new links to explore, fresh perspectives to consider, and inspiration you can put into action.