18:00 BST \| 19\.00 CEST \| 13\.00 EDT \| 10\.00 PDT \| 11\.00 MDT \|
When it comes to campaigns and advertising, marketers know all too well that the language we use impacts outcomes and results. But what about the language we use in our leadership? The words we use, the way we phrase, our tone and our body language will influence our success as leaders.
In this third session on leadership, we ask our expert panellists:

* How can leaders both direct and collaborate?
* What is the language of authenticity and vulnerability?
* What are the risks of the saying:doing gap?
* What can we learn from the language of Agile leadership?

In this discussion, we’ll draw on thinking from neuroscience, neurolinguistic programming (NLP) and the world of agile. Expect to leave with a list of books to read and new links to explore!

Pam Ashby

AI Marketing & Automation Hub

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**DAVID ERIXON**
David Erixon is currently the Marketing Director of Aviva Group and an expert in leading agile teams to marketing success. He has an MBA from Trinity College Dublin and is currently a teaching fellow at Trinity Business School. His joint passions are customer centricity and leadership coaching.

**STEVE PAYNE**
Steve Payne is a keynote speaker, speech writer, performance coach, professional actor, and founder of the Academy of Coaching and Training. He is one of very few certified Master Trainers of Neuro Linguistic Programming (NLP) and sits on the training and accreditation panel for the Association for Neuro Linguistic Programming.
 
Steve trained at the Royal Central School of Speech and Drama and spent 10 years as a professional actor. He founded the Academy of Coaching and Training to help individuals and organisations communicate more effectively and achieve tangibly stronger results, and is co-author of ‘My 31 Practices’ for which he was nominated ‘Best Personal Development Author’ in 2017.

**SUE FOX SCHWARTZ**
Sue Fox Schwartz is a leadership coach and founder of Fortifying U, where she works with executives and emerging leaders to deepen self-awareness and communicate with impact. With more than 20 years in leadership and consulting roles for Fortune 500 companies, Sue combines systemic team coaching, neuroscience, and conversational intelligence to help leaders and teams build stronger, more agile organizations. 

Whether she’s coaching CMOs, helping teams through change, or mentoring students, her approach is rooted in the belief that how we talk shapes how we lead. Her work centers on real-time dialogue as a catalyst for trust, clarity, and change. Sue is especially passionate about helping people "Be New," her framework for rethinking the way we connect as leaders, especially in a world where technology is accelerating, but trust and connection still happen one conversation at a time.

THIS PANEL DISCUSSION  INCLUDES: David Erixon | Steve Payne |  Sue Fox Schwartz

The Language of Marketing Leadership

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The Language of Marketing Leadership

AI Marketing & Automation Hub

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